Jamie Feaster
Growth Executive & Founder | Brand, Revenue & GTM
San Francisco, CA
707-365-2154
feaster.jamie@gmail.com
jamiefeaster.com · linkedin.com/in/jamiefeaster
$150M
DTC MARKETPLACE REVENUE,BUILT FROM ZERO (EAZE)
3×
Revenue growth — LEVEL, 2026
15+
Years · tech, CPG, regulated categories
Founder and growth executive with 15+ years building, positioning and scaling consumer brands and technology companies. Co-founded Eaze ($150M GTV) and Country; helped drive five exits. Equally comfortable developing strategy, leading creative and getting hands-on with the tools that drive revenue. Today I lead DTC growth at LEVEL while advising founders on GTM, brand and AI-enabled operations.
Current
20262026 – Present
Full time
DTC · Wellness
Head of DTC & Growth
LEVEL- Own the end-to-end DTC P&L and growth strategy across acquisition, conversion, retention, subscriptions and customer experience.
- Scaled revenue run rate 3× in 2026, with total sales up 230% YoY w/ full-funnel optimization.
- Unlocked new paid acquisition channels in a regulated category maintaining 3:1 LTV:CAC.
- Built AI-powered internal tools to automate workflows, increase team productivity and reduce operating costs.
2026 – Present
Venture · Advisory
Venture Partner, Sunshine Lake VC Fund
Growth Advisor, US GTM, PEPPER — US DTC launch of a next-gen EMS workout suit (fitness wearable)
Experience
Operating rolesCo-founder & CEO
Country- Created "Country Light" brand — the Bud Light of its industry — backed by Gary Vaynerchuk, Justin Kan and Matt McCormick; led product, sales and marketing across three states and 500+ retail partners, with coverage in Forbes, SFGate and Ad Age.
2018 – 2019
Multi-state operator
VP of Strategy
Acreage Holdings · Form Factory- Drove the $160M acquisition of Form Factory by Acreage; led product, marketing and GTM for a vertically integrated, multi-state consumer enterprise. Founded Natural Wonder, an oral-spray brand, sold as part of the deal.
2014 – 2018
Marketplace · Acquired
Co-founder & Head of Marketing
Eaze- Scaled GTM from inception to $150M GTV with full marketing P&L and a 4:1 LTV:CAC — in a category where Google, Meta and app-store advertising were closed.
- Led expansion into 7 new territories, generating 300K+ customers and 3,000+ press mentions as the category leader.
- Built the fundraising narratives behind $65M+ raised (seed through Series C) at a $400M valuation.
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Advisory & fractional
2014 – 2025Chief Marketing Officer (fractional)
Solful · Smoakland- Led retail and experiential marketing, new-customer acquisition, and loyalty and referral programs; launched a private-label line from zero to $1M+ in 12 months
Founder & CEOMejor
Boutique strategy and design studio for early-stage startups: Leisuretown, Mad Lilly, Distru, Pillar, Awning.
Growth AdvisorZBiotics (Y Combinator)
Crowdfunding campaign and launch of the world's first GMO probiotic, now 15M+ bottles sold.
Growth AdvisorPillar (Y Combinator, GFC)
Content marketing and product-driven growth for a creator-monetization platform.
Growth AdvisorDCM Ventures
KZen beverage portfolio strategy; supported the DCM CannTech conference.
Earlier career
2011 – 2014Agency and ad-tech marketing roles at catalyst s+f — managed the UberCab (Uber) launch — Conversant, DemandWave and BrightRoll; the latter three acquired (Alliance Data, Wpromote, Yahoo!).
Core expertise
Growth Strategy & P&L · Brand & GTM · Performance Marketing · CRM & Retention · Product & E-Commerce · AI & Automation · Team Leadership
Education
University of California, Davis · BA Communication; minors Sociology & Spanish · 2006–09 · NCAA D1 pole vault
Press & speaking
Forbes · Ad Age · The Hustle · SFGate · One37pm · Distru podcast · Fluent Spanish
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