Practical growth systems for modern startups.
Today’s founders are navigating rising acquisition costs, fragmented channels, AI-driven shifts, and increasing pressure for capital efficiency. I’ve spent 15 years helping brands and VC-backed startups adapt — managing millions in spend and building growth systems across CPG, cannabis, and technology.
Selected work.
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![Eaze]()
Scaling the Impossible.
Scaled Eaze from zero to $100M+ revenue and 300K+ customers despite major advertising and regulatory restrictions.
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![Uber Positioning]()
Shaping category DNA
Worked on early positioning strategy during Uber’s hypergrowth era as the company redefined transportation globally.
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![Zbiotics]()
Engineering new consumer categories.
Supported growth and go-to-market strategy as the Khosla-backed biotech brand scaled to 10M+ bottles sold with a bio-engineered probiotic designed to reduce the negative effects of alcohol.
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Building modern adtech infrastructure.
Led marketing technology, SEO, business intelligence, Salesforce transformation, and sales enablement initiatives leading up to Conversant’s $2.3B acquisition by Alliance Data Systems.
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![Distru]()
Modernizing supply chain infrastructure.
Supported growth and go-to-market strategy for Felicis-backed Distru, helping scale seed-to-sale software infrastructure across one of the most operationally complex regulated industries.
